How Social Media Impacts Shopping

The way we shop has been dramatically reshaped by social media. A whopping 74% of consumers now rely on social media platforms to inform their purchasing decisions. This influence goes beyond just company advertisements. Social media has become a breeding ground for recommendations, reviews, and user-generated content.

People trust the opinions of their peers and influencers, and seeing positive experiences on social media builds trust and convinces them to try a product or service. This highlights the importance for businesses to cultivate a strong social media presence that fosters positive interactions and showcases the value they offer.

If you manage a brand or own a business this is a lot to think about and if you want to partner with experts invested in your growth Cook Marketing is here for you! Cook Marketing is a full-service marketing firm based in Wilmington, NC and servicing clients all along the East Coast. Cook Marketing makes brands sizzle.